Runway Ready Sarees Privacy Policy

At Runway Ready Sarees, we respect your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and disclose your personal data, particularly in connection with our use of Facebook/Instagram’s Conversion API and Pixel technologies. By using our website, you consent to the data practices described in this policy.

1. Information We Collect

We may collect personal information from you when you:

• Visit our website.

• Place an order.

• Subscribe to our newsletter.

• Interact with our advertisements on social media.

This information may include:

• Name, email address, phone number, and postal address.

• Payment details (via secure third-party platforms such as Visa, Mastercard, PayPal, Apple Pay, and Google Pay).

• IP address, device information, and user activity on our website.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders.

• Provide customer support.

• Improve our website and marketing efforts.

• Deliver targeted advertisements through platforms such as Facebook and Instagram using Facebook Pixel and Conversion API.

3. Use of Facebook Pixel and Conversion API

We use Facebook’s Pixel and Conversion API technologies to track user behaviour on our website and improve the relevance of our advertisements. This technology allows us to:

• Track page views, product interactions, and purchases.

• Measure the effectiveness of our Facebook/Instagram ads.

• Optimise our marketing strategy by personalising ads based on user interactions.

Data Sharing

Through Facebook’s Conversion API and Pixel, we may share your personal data (such as email, phone number, and IP address) with Meta (Facebook and Instagram) to help serve personalised ads. This data sharing complies with Meta’s privacy and data protection policies.

Automatic Advanced Matching

We use Automatic Advanced Matching to match user data (like email addresses and phone numbers) with Facebook profiles, improving the accuracy of our ads.

4. How to Opt Out

You can opt out of personalised ads on Facebook and Instagram through the following:

• Adjust your Facebook Ad Preferences or Instagram Settings > Ads > Data About Your Activity From Partners.

• Use the Digital Advertising Alliance’s Consumer Choice Tool to opt out of targeted advertising from participating companies.

5. Data Security

We take reasonable precautions to protect your personal information from unauthorised access, disclosure, or alteration. However, no transmission over the internet is fully secure, and we cannot guarantee complete security of your data.

6. Third-Party Service Providers

We work with trusted third-party service providers (including Meta and Shopify) to process payments, fulfil orders, and manage advertising campaigns. These third parties only access your data to the extent necessary to perform their services and are bound by confidentiality agreements.

7. Your Rights

You have the right to:

• Access the personal data we hold about you.

• Request that we correct any inaccuracies.

• Request the deletion of your personal data.

• Withdraw consent to receive marketing communications at any time by contacting us at runwayreadysarees@gmail.com.

8. Changes to This Policy

We reserve the right to modify this Privacy Policy at any time. Any updates will be posted on this page with the most recent revision date.

9. Contact Us

If you have any questions regarding this Privacy Policy or your data privacy, please contact us at runwayreadysarees@gmail.com.